Jean Touboul Blog

Made-for-web content performs just as well as repurposed TV content when it comes to ad engagement, according to research from Tremor Video. The study, named “Upfront, NewFront, Nupfront,” compared ad metrics for 5 publishers that repurpose TV content on the web with 4 made-for-web content publishers during the first quarter of the year, finding the [...]

Fewer Americans are cutting their spending when compared to prior years, but most of those who are say that this is their “new normal,” according to survey results from Gallup. Overall, 73% of Americans polled in early April said they have been spending either less (41%) or the same (32%) amount of money in recent [...]

While a recent survey found a majority believing that in 5 years, Americans will primarily listen to streaming radio versus traditional AM/FM radio, another study, this time from Clear Channel Media and Entertainment (CCM+E), begs to differ. According to the “State of Listening in America” study, 69% of respondents agree that “streaming services do not [...]

Email is still very much an ingrained activity among SMB employees, to the extent that 74% check work email outside of standard work hours, with most of those doing so at least several times a day, according to survey results from GFI. Indeed, almost two-thirds of the respondents overall said they check email outside of [...]

PointRoll has released data [pdf] from its upcoming 2012 Benchmark Report, revealing that in-stream video ads achieved an average click-through rate (CTR) of 0.62% last year, far outpacing mobile (0.15%), rich media (0.14%) and standard banner (0.1%) ads. The findings support a similar conclusion reached earlier this year by DG MediaMind, which also found in-stream [...]

Wealthy consumers are as likely to make purchases in-store as online, and few have embraced showrooming, loosely defined as the practice of checking out a product in-store before buying online. According to new research from the Luxury Institute, 78% of wealthy consumers (earning at least $150,000 a year) had bought something in a store in [...]

Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties, according to [download page] a study conducted by Forrester Consulting on behalf of Kenshoo Social. The study reveals that the most common practice among these professionals (who spend upwards of $100,000 a year on [...]

81% of mothers will engage more with a brand if they are offered a reward, details PunchTab in new survey results, with mothers likely to respond to a variety of reward options in several different ways. Financial rewards are highly likely to spur a response, with 83% of respondents saying they would be motivated to [...]

Music fans not only appreciate artists, but also the brands that sponsor their events, according to [download page] a report from Nielsen. The “US Entertainment Consumer Report” reveals that 43% of music fans notice when a brand or product sponsors an artist or brand. Reaching these fans is an important endeavor: while they represent only [...]

Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence, finds Econsultancy [download page] in a new report sponsored by Adobe. Instead, while a majority believe that content management should help them meet a variety of business goals, such as improving user and customer engagement and brand-building through positive experiences, less [...]

Digital coupon users – particularly heavy users – shop more often than the average shopper, and spend more heavily when they do, details Coupons.com in research conducted by GfK. The study looked at 120 campaigns which ran a digital coupon on Coupons.com during 2012, representing a cross-section of CPG categories, and compared the shopping behavior [...]

B2B publishers, especially larger publishers with more than $5M in annual revenues, continue to have difficulty diversifying their revenue sources away from print advertising, finds FOLIO: magazine in its latest annual B2B CEO survey. Print advertising was the dominant source of revenue for the larger publishers last year, at 48% share, which actually represents a [...]

An average of just 44% of viewing of full-length TV shows is live, according to [download page] respondents to a study from Vubiquity. However, the survey was limited to consumers with access to video-on-demand services from a cable/telco/satellite provider, meaning that it may not be representative of the entire TV viewing population. (Previous research from [...]

The average tenure for CMOs of leading US consumer brand companies reached 45 months in 2012, continuing a steady rise from a low of 23.2 months in 2006, according to study results from Spencer Stuart. The researchers attribute the trend to CMOs having “come of age,” with the marketing function taking a greater role in [...]

66% of small businesses are putting mobile technology to use in some way to market and/or operate their businesses, according to survey results from Constant Contact. The most common ways of doing so are to optimize social media marketing (73%) and email marketing (71%) for mobile devices, with far fewer (34%) offering mobile-optimized websites. The [...]