Mobile and Web Marketing, Advertising and Tech Shmooze

Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum?

8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to purchase a wearable device within the next 12 months. That puts wearables ahead of streaming media […]

2015 Marketing Budget Trends, by Channel

Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up from 46% in last year’s survey), with one-third of those forecasting budget growth of at least 10%. So which channels are slated for increases […]

Desktops Still Rule the American Workplace

Source: Dell / Intel Notes: While desktop usage in the workplace has fallen over the past 3 years, 71% of American workers surveyed indicate that they use them to get work done in the office, compared to just 26% who use laptops, 15% smartphones and 7% tablets. In fact, 48% of respondents reported exclusively using […]

B2B Marketers on the Most Effective Channels Used to Promote Events

Source: Regalix [download page] Notes: Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events, and they’re also the channels that B2B marketers feel are most effective in marketing events (84%, 68%, and 68%, respectively), according to a new study from Regalix. Among offline channels, direct mail […]

Are Young People Watching Less TV? (Updated – Q3 2014 Edition)

The latest TV viewing figures are in, and with almost 4 years’ worth of data to examine, it’s possible to see some real trends emerging in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and it might be time to rename this article “How Much […]

Could Mobile Overtake Desktops in US Search Ad Spend Next Year?

Source: eMarketer Notes: Mobile will grow to represent 50.1% of digital search ad spending next year, predicts eMarketer, up from 38.1% share this year. That appears to be an aggressive forecast in light of the most recent IAB revenue report showing that desktop search accounts for 39% of online ad revenues, while mobile search accounts […]

Baby Boomers Comprise 41% of the Adult Mass Affluent Population

Source: Nielsen [download page] Notes: While Baby Boomers (aged 49-67) and Millennials (19-36) each account for an equal 24% of the US population, Boomers represent almost three times the share of the adult Mass Affluent population (41% vs. 14%), per data contained in a recent Nielsen report. Separately, the study indicates that the Mass Affluent […]

Are Men or Women More Brand-Loyal?

Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends (sorry). And that appears to be the case according to recent study [pdf] results from Ipsos MediaCT, Hearst Magazines and FleishmanHillard, although men are more likely to describe themselves as loyal to certain brands than women in […]

Content Sharing on Dark Social Channels, by Category

Source: RadiumOne [download page] Notes: Some 84% of global online consumers aged 16 and older report sharing content online, per a Radium One survey, and almost one-third claim to do so exclusively via Dark Social channels (such as sharing links in emails, instant messages and forum posts that aren’t tracked by web analytics). Based on […]

1 in 3 Marketers Report “Major Uplift” in SEM Conversion Rates From Personalization

Source: Econsultancy / RedEye [download page] Notes: 32% of global company marketers (primarily based in the UK) say they have experienced a “major lift” in search engine marketing conversion rates since implementing personalization, with another 60% reporting a “minor” uplift. Interestingly, 95% of respondents reported some degree of uplift in conversion rates from personalizing offline […]

3 in 10 American Women Becoming More Careful About Social Posts

Source: Ipsos MediaCT / FleishmanHillard / Hearst Magazines Notes: More than one-third (35%) of American women report having become more concerned about their online privacy over the past year, and those security concerns extend to their social sharing behaviors, as 29% report having become more careful about what they share on social media. Those figures […]

7 in 10 Enterprise CEOs Believe They Are Wasting Money on Marketing Initiatives

Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree, according to a Forbes Insights study [download page] conducted in association with Rocket Fuel and Spencer Stuart. The survey – conducted among 296 global senior executives, 80% of whom hail from companies with more […]

Are TV Audiences Really on the Decline?

The topics of TV consumption and cord-cutting have been back in the national conversation with the recent rash of announcements regarding stand-alone streaming services from the likes of HBO and CBS. MarketingCharts has been tracking trends in traditional TV consumption on an age basis for several quarters; now new data from Rentrak’s Chief Research Officer […]

Amazon Search: How Important Is The Top Result?

Various pieces of research have illustrated the extent to which search rankings affect click-through rates, with a recent study from Marin Software demonstrating that the top result garners at least 30% of clicks across devices. But what about product searches on Amazon? A new analysis from Compete takes a look, noting that Amazon represented an […]

American Adults’ Use of Communication Devices, by Age Group

Source: Gallup Notes: Asked how frequently they used each of 7 modes of communication “yesterday,” (with the surveys conducted on a Tuesday and Wednesday), adult respondents under the age of 50 reported that texting was the form of communication they most frequently used, followed by emails for those aged 30-49 and phone calls using a […]