Mobile and Web Marketing, Advertising and Tech Shmooze

CMOs Bullish on Mobile Marketing Spending, Not So Hot on Current Performance

CMOs are ready to boost their mobile marketing budgets, and there are signs they have already been doing so, according to results from the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. CMOs responding to the study predicted that mobile would occupy 15.6% share of their marketing budgets in 3 […]

Budgets Limited For Multicultural Marketing Initiatives

Multicultural consumers represented 92% of US population growth between 2000 and 2014, per a recent report, and research suggests that Hispanic and Asian households will outspend non-Hispanic Whites over the remainder of their lifetimes. Yet many marketers lack a multicultural marketing initiative or significant spending on one, according to a new study [download page] from […]

CMOs Continue to Report Low Usage of Marketing Analytics

Source: The CMO Survey [pdf] (Duke University’s Fuqua School of Business) Notes: Just 31% of projects use available or requested marketing analytics, well within the 29-37% range seen over the past 3-and-a-half years, according to US CMOs responding to the latest edition of The CMO Survey. B2C product companies appear to be leading the pack […]

CMOs: Marketing Budget Growth Expected; ROI Problems Persist

CMOs in the US expect marketing budgets to rise by 5.5% in the next 12 months, according to the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. While CMOs’ level of budget optimism is weaker than in the February edition of the study (+8.7%), it’s stronger than in […]

Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004

Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI’s 100-point scale, marking its third consecutive year of declines and the lowest rating since 2004 (also 79). In fact, just 2 of the 27 nameplates tracked (Honda Acura […]

Ad Creative’s Top Challenge? Better Understanding Consumers

Most brand managers and ad agency personnel believe that the quality of creative work in today’s advertising is generally good, finds CRN International in a recent survey [pdf] of 124 respondents working in corporate/brand marketing (54% share) and agency/marketing services (46%). Yet respondents were less likely to rate the quality of the creative at their […]

Better Understanding Consumers Said Ad Creative’s Top Challenge

Most brand managers and ad agency personnel believe that the quality of creative work in today’s advertising is generally good, finds CRN International in a recent survey [pdf] of 124 respondents working in corporate/brand marketing (54% share) and agency/marketing services (46%). Yet respondents were less likely to rate the quality of the creative at their […]

1 in 3 Marketers Say They Have All The Tech Tools They Need

Source: Ascend2 and Research Partners Notes: Fewer than 1 in 10 marketing, sales and business professionals (predominantly B2B) say they have all the marketing technology tools they need and fully utilize what they have, according to a survey from Ascend2. Another quarter of respondents have al the tools they need but don’t fully utilize them, […]

Back to School Stats 2015 (Updated)

It’s the second half of August. Too late for a back to school (BTS) data update? Not so, according to multiple recent studies that suggest a later end for the season this year. In fact, MasterCard research reminds that last year, August 29 was the heaviest shopping day of the BTS season, and in a […]

Display Overtakes Search in Global Mobile Ad Spending

Source: Interactive Advertising Bureau (IAB) [pdf] Notes: Mobile advertising revenue grew by 65% year-over-year in 2014 to reach $31.9 billion, details the IAB in a new report. Display ad spending saw the fastest rate of growth (88%), including a particularly rapid rise in North America (114.2%). Mobile search ad spend increased at a relatively slower […]

Face-to-Face Tops Social As W-O-M Vehicle

Both Millennials and Gen Xers say they’re more likely to spread the word about their favorite brands and products face-to-face than via social media, according to results from a CrowdTwist study [download page]. Beyond those two leading word-of-mouth vehicles, though, email proves more popular among Gen Xers while texting is more apt to be used […]

B2C Email Marketing Very Much “Alive and Kicking”

Email marketing is “not only still alive, it’s kicking,” declares BlueHornet in its latest annual “Consumer Views of Email Marketing” study [download page]. The report, based on a survey of 1,815 consumers aged 18-64, finds that a significant share of respondents are actively checking their email accounts throughout the day and that many continue to […]

B2B Sales: Pitch Opportunities and Content Problems

Problems with B2B sales pitches are related more to a focus on the wrong message than on a lack of opportunities, according to a Corporate Visions survey of 465 B2B marketers and salespeople. It certainly seems as though few respondents are utilizing the pitches they feel would be most effective, per the study.

Digital Marketing Budget Growth Expected to Continue, at Slightly Slower Rate

Source: CMO Council / Ebiquity [download page] Notes: CMOs in the US see healthy digital marketing budget increases on the horizon, and a recent global survey from the CMO Council and Ebiquity supports those forecasts. According to that study, almost 9 in 10 respondents anticipate digital marketing spending increases at their organization over the next […]

Content Engagement Higher on Desktops Than Mobiles

Source: BrightEdge [download page] Notes: Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%), according to a BrightEdge analysis. Content engagement – defined as traffic, conversions and revenue – differs widely by industry, with hospitality the highest of those measured and retail the lowest, based on […]