Mobile and Web Marketing, Advertising and Tech Shmooze

45% of 18-24-Year-Olds in the US are Part of a Minority Group

Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year, reports the Census Bureau in newly-released estimates. Indeed, Asian-Americans’ population growth rate increased from the prior year, up 3.2% to 20.3 million as of July 1, 2014. The Hispanic population grew by a relatively smaller 2.1% (equal to the […]

Are Young People Watching Less TV? (Updated – Q1 2015 Data)

The latest quarterly TV viewing figures are in, and with another quarter’s worth of data to examine, it’s possible to see some real trends continuing to emerge in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and the decline appears to be accelerating. Indeed, as the data […]

Are Young People Watching Less TV? (Updated – Q1 2015 Data)

The latest quarterly TV viewing figures are in, and with another quarter’s worth of data to examine, it’s possible to see some real trends continuing to emerge in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and the decline appears to be accelerating. Indeed, as the data […]

Are Young People Watching Less TV? (Updated – Q1 2015 Data)

The latest quarterly TV viewing figures are in, and with another quarter’s worth of data to examine, it’s possible to see some real trends continuing to emerge in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and the decline appears to be accelerating. Indeed, as the data […]

2015’s Most Patriotic Brands, in the Eyes of Consumers

Source: Brand Keys [pdf] Notes: Jeep is the most patriotic brand in the US for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest analysis, which is based on a survey of 5,427 consumers aged 16-65. Among the top 50 brands, Jack Daniels had the biggest […]

Almost 1 in 3 Have Been Persuaded to Watch A TV Show Based on Social Buzz

Some 31% of US and Canadian adults (18+) say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on Facebook, Twitter and other social networks, according to the latest quarterly video trends report [download page] from Digitalsmiths. But growth in this area appears […]

C-Suite Sees Social Rising In CX Importance

Face-to-face communications ranks as easily the most important customer experience (CX) channel today, according to results from a Genesys-sponsored survey of 516 senior-level executives conducted by the Economist Intelligence Unit (EIU). But fast-forward 3 years, and channels such as online assistance support, social media and web self-service will be about equally as important, the study suggests.

Do Teens Wield Influence Over Their Parents’ Purchase Decisions?

Children are “active decision makers in family economies,” says YouGov in releasing the results of a recent survey examining kids’ influence on their parents’ buying decisions. The survey analyzes kids’ influence across a range of categories, noting that young children can hold as much persuasive power as teens in those decisions..

Do Teens Wield Over Their Parents’ Purchase Decisions?

Children are “active decision makers in family economies,” says YouGov in releasing the results of a recent survey examining kids’ influence on their parents’ buying decisions. The survey analyzes kids’ influence across a range of categories, noting that young children can hold as much persuasive power as teens in those decisions..

American Adults’ Feelings of Financial Responsibility, by Age Group

Source: Ipsos / Wells Fargo Notes: Three-quarters of American Millennials (18-34) feel that they are financially responsible and generally do not spend beyond their means, according to results from an Ipsos and Wells Fargo survey. However, Millennials are less likely than adults ages 55 and older (87%) to feel financially responsible, and are about twice […]

Father’s Day Spending Expected to be Mostly Flat This Year

Source: National Retail Federation (NRF) Notes: Roughly three-quarters of American adults (18+) will celebrate Father’s Day this year, with per-celebrant spending expected to be $115.57, up slightly from last year’s $113.80, according to the NRF. As such, total spending is predicted to be close to $12.7 billion, though representing only a marginal increase from last […]

Key US Digital Commerce Stats for Q1 2015

US e-commerce spending grew by 14% year-over-year in Q1, marking the 18th consecutive quarter of double-digit growth dating back to Q2 2010, according to data recently released by comScore [download page]. Indeed, digital commerce (desktop and mobile combined) accounted for roughly 1 in every $7 (14.7%) of consumers’ discretionary spending in Q1, the highest figure […]

How Are B2B Companies Improving Mobile Content Relevance and Engagement?

Mobile isn’t yet a top priority for B2B companies, finds Regalix in a new survey [download page], with only about half of respondents reporting making investments in mobile marketing. Among those using mobile, only one-third have been involved with it for more than 2 years, such that it’s perhaps not too surprising that contextualization of […]

Customer Service Satisfaction, by Channel

Source: The Northridge Group [download page] Notes: American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations, according to a Northridge Group survey. That result is likely related to these being the only channels through which a majority of respondents expect their issue […]

Consumers’ Smartphone Video Discovery Sources

Source: Interactive Advertising Bureau (IAB) [pdf] Notes: Smartphone video viewers across the world are most likely to typically find the videos they watch on YouTube (62%), with social media platforms (33%) also a significant discovery source, according to an IAB study. Press coverage of the study has centered on the finding that 36% of respondents […]