Mobile and Web Marketing, Advertising and Tech Shmooze

Almost 1 in 3 B2B Marketers Say Their Content Is Company-Focused, Not Customer-Centric

The biggest way in which B2B content fails to change business executives’ perceptions is by too closely resembling a sales pitch, according to a study released last year by the Economist Group and Peppercomm. Yet, a sizable portion of B2B marketers might be falling into that trap, per new survey results [pdf] from Corporate Visions.

2014’s Best-Perceived Brands Among US Millennials and Minorities

Source: YouGov Notes: While topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials, according to YouGov’s segment rankings. Of note, while Nike didn’t crack the top 10 among the adult population at-large, it came in 5th among Millennials while taking the top ranking among African-Americans and […]

Amazon Tops US Brand Buzz Rankings, Again

YouGov has released its US Buzz Rankings list for 2014, revealing that Amazon enjoys the best public perception for the second consecutive year. The study, which measures consumer perceptions of brands, asks respondents whether they have heard anything about the brand during the prior 2 weeks and subtracts the percentage who answer they have heard […]

2014’s Most Memorable Ads Among Millennials

Source: Nielsen Notes: Fast food and QSR ads performed well with Millennials (18-33) last year, says Nielsen in a review of the most memorable English-language ads among this demographic. Wendy’s spot, “Pretzel Bacon Cheeseburger Be With You Song” emerged as the leader with a brand memorability index of 338, meaning that it was 3.38 times […]

Email Marketers Generally Optimistic About Channel’s Future Role

Source: Mailjet Notes: There have been various prognostications of email’s pending demise, even as the channel continues to prove effective for marketers. Email marketers themselves don’t appear to be overly worried, though, according to a Mailjet-commissioned study. Indeed, 4 in 10 respondents feel that email’s role will either greatly (14%) or somewhat (26%) increase over the […]

Email Marketers on the Most Useful Ways to Improve Deliverability

Source: Mailjet Notes: Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes, with US respondents (69%) significantly more confident than German (57%) and French (53%) companies, according to a Mailjet survey conducted by Radius Global Market Research study. Personalizing email […]

Assessing the State of Digital Marketing

Salesforce Marketing Cloud has released its “2015 State of Marketing” report [download page], a wide-ranging study that looks at the top digital priorities, obstacles and channels, drawn from a survey of more than 5,000 marketers from around the world. This article presents some of the top highlights from the report, which takes a special look at email, […]

Consumers’ Most Popular Product Recommendation Types

Source: Listrak Notes: 8 in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases, according to a Listrak survey conducted by Harris Interactive. Other research has similarly found product recommendations based on purchase history to be influential to shoppers. The Listrak survey finds […]

2 in 3 Senior Marketers Plan Tech Spending Increases

Source: Conductor Notes: Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year, including 28% who plan to increase their spending by more than 25%, finds a survey from Conductor. Rising budgets for marketing technology are tied to the increasing influence that data is having on decision-making, with about […]

3 in 4 TV Households Now Using At Least One On-Demand Service

The TV industry is undergoing plenty of changes as viewers demand content on their own schedules. Indeed, the Leichtman Research Group (LRG) finds in a new survey that 3 in 4 TV households in the US now have a DVR, subscribe to Netflix, or use video-on-demand (VOD) services from a cable or telco provider, up […]

Consumers Still Have Little Trust in Advertising Practitioners’ Honesty

Source: Gallup Notes: There might be value in brands displaying their authenticity and trustworthiness, but consumers aren’t expecting much from advertising professionals. According to a new survey from Gallup, just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being “very high” or “high” – and that’s down from […]

Almost 1 in 5 Adults to Buy A Wearable Device in the Next Year. Where Does That Fit in the CE Spectrum?

8 in 10 American adults have at least heard of wearables, and more than 4 in 10 are very familiar with them, details Ipsos in a new study. The report indicates that some 18% of US adults intend to purchase a wearable device within the next 12 months. That puts wearables ahead of streaming media […]

2015 Marketing Budget Trends, by Channel

Business leaders are generally optimistic about the direction their marketing budgets will take next year, according to a StrongView survey [pdf]. Indeed, 54% expect their budgets to grow next year (up from 46% in last year’s survey), with one-third of those forecasting budget growth of at least 10%. So which channels are slated for increases […]

Email Engagement By Device: PC Users Click Most

“PC users click more,” says MailChip in a recent analysis of email engagement across PCs and mobile devices. Indeed, PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses. That owes to PC users having higher total click rates than […]

Desktops Still Rule the American Workplace

Source: Dell / Intel Notes: While desktop usage in the workplace has fallen over the past 3 years, 71% of American workers surveyed indicate that they use them to get work done in the office, compared to just 26% who use laptops, 15% smartphones and 7% tablets. In fact, 48% of respondents reported exclusively using […]