Mobile and Web Marketing, Advertising and Tech Shmooze

As TV Viewers Time-Shift, What’s the Implication for Ad Avoidance?

TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content, according to a recent report [download page] from Hub Entertainment Research. While that runs counter to Nielsen figures, which find live TV to be the predominant form of consumption, there’s no doubt that time-shifted viewing […]

Average Ad Spending Per Capita: US Tops List

Source: Strategy Analytics Notes: Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations, with this topping the list of global markets analyzed, ahead of Australia ($486) and Norway ($472). By comparison, ad spend per capita is much smaller in China ($35 per capita) and […]

Connected TV Owners’ Interest in TV Commerce Activities

Source: Delivery Agent / Nielsen Notes: Roughly 7 in 10 US adults who have a TV or other device (video game console, streaming media player, DVR, DVD) connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to […]

Customers Prioritize Service Over Price and Brand, CMOs Say

Source: Duke University’s CMO Survey [pdf] Notes: CMOs narrowly give the edge to excellent service (23%) over product quality (22%) and a trusting relationship (21%) when it comes to their customers’ top priorities in the next 12 months, according to the latest edition of the CMO Survey from Duke University’s Fuqua School of Business. Over […]

Almost Half of Young Mobile Phone Users Report Regularly Comparing Prices In-Store

Source: GfK [pdf] Notes: 40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store, according to a GfK survey, with this activity slightly more prevalent among men (42%) than women (37%). Among age groups, 20-29-year-olds are the most likely (49%) to report regularly comparing prices using their mobile phones, […]

CMOs See Budget Hikes on the Horizon, But ROI Proof Remains Elusive

American CMOs are more optimistic about the overall economy than they have been in years, and with that optimism comes renewed enthusiasm with respect to marketing budgets, finds the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. Indeed, respondents expect budgets to increase by 8.7% over the next […]

B2B Buyers’ Biggest Frustrations With Vendors

Source: SAP [download page] Notes: Business buyers report receiving an average of 64 approaches from salespeople every week, according to a recent SAP survey, so it may not be too surprising that the most commonly cited frustration they have with vendors is aggressive salespeople (48%). Closely behind, though, 46% cite frustrations with salespeople who lack […]

Consumers’ Expectations Continue to Grow. Which Brands Are Best at Meeting Them?

Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace, reports a new study from Brand Keys. The 2015 Customer Loyalty Engagement Index (CLEI) study uses a proprietary survey-based research method to assign each measured brand a percentage score indicating the degree to which it meets expectations against a consumer-generated […]

B2B Content Marketing Update: Goals, Content Types, and More

There have been numerous studies about B2B content marketing released of late (a couple of examples here and here), and a newly-released report on the topic, from Regalix [download page], supports many of the earlier reports’ findings while adding some new insights.

Baby Boomers’ Spending Trends, by Category

Source: Gallup Notes: Baby Boomers on the whole report spending more than they were a year ago, according to recently-released survey results from Gallup, although that’s not the case for all Boomers. Indeed, while leading-edge Boomers (born 1946-1955) are more likely to report spending more (40%) than less (21%), trailing-edge Boomers (born 1956-1964) are actually […]

B2B and B2C Digital Marketing Tactics, Compared

B2B marketers count lead generation as their top marketing objective, while B2C marketers are most heavily focused on driving sales this year, according to Webmarketing123’s latest annual State of Digital Marketing” report [download page]. The survey’s findings are split into B2B and B2C segments, allowing for a comparison of both groups. The results suggest that […]

Generational Differences in Consumers’ Screen Preferences

Generational divides exist in consumers’ screen preferences, finds Millward Brown Digital in recent survey results [download page] demonstrating that Baby Boomers (51-69) are sticking with laptops and PCs over smartphones and tablets, while Millennials (18-34) tend to be more smartphone-centric, particularly for activities such as checking sports scores or the weather.

How Smartphone-Owning Millennials Expect Brands to Use Technology

Smartphone-owning Millennials (19-33) are more likely to expect brands to have a mobile-friendly website or app (55%) than they are to expect brands to have a social media presence (39%), according to recent survey results from Annalect. The study, which examined respondents’ attitudes to technology and its use by brands, also finds that many expect brands […]

Consumers’ Privacy Concerns Not A Top Business Challenge, Say Retailers

Presented with a list of business challenges and asked to identify their top 3, a leading 69% of retailers surveyed by RSR Research [download page] pointed to their need to be there to meet consumers’ use of mobile as part of their shopping experience. By comparison, just one-third cited consumers’ privacy concerns over how retailers collect […]

Future Trends in Marketing, According to CMOs And Senior Marketers

Business owners will increasingly treat marketing as a revenue driver and marketers will be more apt to use technology to engage customers in an ongoing conversation to build advocacy and trust. Those are just a couple of the changes envisioned in the next 3-5 years by the 478 CMOs and senior marketing executives surveyed by […]