Mobile and Web Marketing, Advertising and Tech Shmooze

B2B Media Industry Revenues, 2008-2013

Source: Association of Business Information and Media Companies (ABM) Notes: Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total since 2008 ($29.2 billion, adjusted for inflation in 2013 dollars). The increase was spurred in part by a 22.2% jump in digital ad revenues and a 10.2% […]

Cable Companies Now Have as Many Broadband as Pay-TV Subscribers

Source: Leichtman Research Group Notes: While the rate of cord-cutting slowed last year, cable companies shed almost 2 million pay-TV subscribers while adding more than 2 million broadband internet subscribers. As a result, they now have roughly an equal number of broadband (49.3 million) and pay-TV (49.6 million) subscribers. Overall, the top multi-channel video providers […]

Brands’ Most Engaging Facebook Posts are Almost Always Photos

Source: Socialbakers Notes: Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos (4%) less common. While photos receive the highest average number of interactions per post, they only narrowly beat videos among brand pages with less […]

Consumer Attitudes to Local Search Reveal Problems and Opportunities for Brands

A study from ConstantContact last year found that 1 in 2 small businesses failed to ever update their online listings, and that an equal share have seen inaccurate listings for their businesses online. Now, new research [download page] from Placeable reveals the extent of the damage inaccurate listings can have on a brand: some 73% […]

African-Americans and Hispanics Combine For One-Fifth of Estimated National Discretionary Spending

Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013, according to new data from Experian Marketing Services’s Fall 2013 National Consumer Study. That represents a substantial gain from recent years, as they had not exceeded a combined 18% of the estimate during either of […]

2013 Rich Media Ad Benchmarks, by Vertical

Source: PointRoll [pdf] Notes: Rich media click-through and interaction rates were higher when including video. Large format IAB Rising Star units tended to outperform standard rich media ads in CTR, but trailed in interaction rate. Looking at days of the week, the study indicates that rich media CTR is about 10% higher on the weekends […]

Big Gains Forecast for Location-Targeted Mobile Ad Spend

US mobile ad spend is projected to grow from $7.2 billion last year to $30.3 billion in 2018, with a slight majority 52% – or $15.7 billion – of that eventual figure being location-targeted spending, according to a new forecast released by BIA/Kelsey. The projections represent a significant uptick from last year’s forecast, and the […]

Instagram Now Tops Twitter, Facebook as Teens’ Most Important Social Network

Teens’ social networking platform preferences are rapidly changing. According to the latest semi-annual survey from Piper Jaffray, Instagram has now surpassed both Twitter and Facebook to become teens’ single “most important” social network. In the previous survey, Twitter had assumed the lead, while in the two surveys before that, Facebook had been the top choice. […]

6 in 10 Americans Aged 65+ Go Online

Some 59% of Americans aged 65 and older report using the internet as of the second half of 2013, up 6% points from a similar time a year earlier, details the Pew Research Center’s Internet & American Life Project in a recent study [pdf]. Predictably, that figure declines with age, with Americans aged 65-69 twice […]

Global Marketers’ Top Tactics for Increasing Customer Lifetime Value

About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization, according to a new report [download page] from Econsultancy and Sitecore. As part of the study, marketers were asked to identify the tactics and strategies that have been found most effective […]

CMOs on How Digital’s Rise Has Changed Their Responsibilities

Some 53% of surveyed CMOs from around the world believe that digital marketing’s growth has changed their team’s responsibilities by ratcheting up the pressure to enable revenue growth, according to a report [download page] from Deloitte and Salesforce ExactTarget Marketing Cloud. Interestingly, though, as CMOs place a premium on ROI as a success metric, few […]

44% Say Coupons Very Influential in Brand Choice

Coupons exert a strong influence on shoppers’ brand decisions, say The Integer Group and M/A/R/C Research in newly-released survey results [download page]. Some 44% of respondents reported that coupons are very (26%) or extremely (18%) influential in their choice of a specific brand of product. As it turns out, that decision seems to often go […]

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Average Digital Campaign In-Target Rates, by Vertical

Source: comScore [download page] Notes: In-target rates range from a high of 61% for computer/technology advertisers to a low of 41% for consumer goods campaigns. The study also finds that only 46% of digital ads were in-view during Q1 2014, unchanged from similar research released last year by comScore. A recent PointRoll study [pdf], meanwhile, […]

Half of US Millennials Own a Laptop, Smartphone and Tablet

The rising penetration of both smartphones and tablets has been well documented (see here and here for examples). In its latest annual “Digital Democracy Survey,” Deloitte offers another perspective, finding that 37% of Americans aged 14 and older own a trio of devices – laptop, smartphone and tablet – as of late 2013, up from […]