Mobile and Web Marketing, Advertising and Tech Shmooze

B2B Marketers Weigh In On Their Data-Driven Performance

Slightly more than two-thirds of B2B marketers are using data to analyze customers, finds Bizo in a recent report [download page], and a slim majority also use data to identify prospects, segment, and measure marketing performance. While few are very confident in their use of data-driven marketing, a plurality feel that they’re on the path. […]

Agencies’ Traditional New Biz Tactics Remain Effective

Source: RSW/US [download page] Notes: Referrals and networking remain the best ways of generating new business from client marketers, much as they have been for several years now, finds the latest new business survey from RSW/US. In comparison, few believe that phone calls or social networks have been effective. Senior-level marketers separately surveyed for the […]

Agencies Rank Their Most Effective New Business Tools

Source: RSW/US [download page] Notes: Referrals and networking remain the best ways of generating new business from client marketers, much as they have been for several years now, finds the latest new business survey from RSW/US. In comparison, few believe that phone calls or social networks have been effective. Senior-level marketers separately surveyed for the […]

B2B Marketers on Popular Lead Gen Channels and Successful Tactics

Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey [download page]. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year. It’s also among the most […]

6 in 10 Netflix Subscribers Have Watched Its Original Programming

Source: Centris Marketing Science Notes: Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service. While this figure is higher among Millennial subscribers (18-34; 68%), a majority of subscribers aged 55 and older have also watched original programming. […]

CSR Reputation Affects Purchase Decisions, Millennials Say

Source: Harris Interactive Notes: Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions, finds a new survey by Harris Interactive. A majority 55% indicated that this consideration sometimes affects (34%) or has a strong effect (17%) on their decisions, compared to roughly half […]

Fortune 500?s Social Media Use Continues to Expand

Social media use is almost ubiquitous among the Fortune 500 and newer platforms are seeing fast-rising adoption rates, according to the latest study from the Center of Marketing Research at the University of Massachusetts Dartmouth. LinkedIn, measured for the first time this year, is easily the most-used platform, by 97% of the Fortune 500, while Twitter […]

CRM Software Users Rate Their Biggest Challenges

Most CRM users are satisfied with their product and about three-quarters feel that it has improved access to customer data, finds Software Advice in a new survey. A majority of users also feel that their system has delivered when it comes to improved relationship management, interaction tracking and lead management. But, as the study results […]

Female Empty Nesters Say They’re Heavily Influenced by W-O-M, Reviews

Female “empty nesters” (defined as women over 45 without children under 18 in the household) are prone to seeking out reviews online and offline and are strongly influenced by what they find, details a new report from Influence Central conducted in partnership with Vibrant Nation. Indeed, almost all respondents said they seek out online reviews […]

Email Click-to-Open Rates Still Lag on Mobile

Mobile devices accounted for 64.5% of all email opens during the second quarter of this year, says Yesmail Interactive in its latest quarterly report [download page] covering Q2 email activity. The study – which uses a new adjusted figure for Android opens to account for those devices’ frequent default “images off” setting – indicates that while […]

Content Creation Considered Most Effective Inbound Marketing Tactic

Marketers are looking to inbound marketing to increase conversion rates, improve lead quality and quantity, and increase sales revenue, finds Ascend2 in its latest report [download page] conducted with its Research Partners. With the vast majority of respondents (primarily B2B marketers) rating their inbound programs as successful, marketing content creation emerges as their most effective […]

Consumers’ Typical Music Listening Sources

Source: Nielsen [download page] Notes: Multicultural consumers (Hispanics, African-Americans and Asian-Americans) are more digitally connected to music than the total market, per Nielsen data. They’re more likely to typically listen to internet/streaming radio services, on-demand video streaming and on-demand audio streaming, while being less likely to tune in to regular AM/FM radio. Even so, they […]

Display Grabs Larger Share of Rapidly Growing Global Mobile Ad Spend

Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013, details a new report [pdf] from the Interactive Advertising Bureau (IAB) and IHS. While search remained the dominant revenue format, its share of total revenues remained flat at 48.9%, as its 92% year-over-year increase in revenues was on par with the overall gains. […]

Almost One-Third of Paid Search Clicks Estimated to be Mobile in Q2

Source: Kenshoo Notes: Kenshoo reports that mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients. That’s fairly consistent with figures reported by RKG Digital among its clients (28% and 37%, respectively). On a global basis, 32% of paid search clicks were mobile, per […]

Consumers: Social Care Response Can Boost Brand Perception

Social media is the preferred customer service channel for just 2% of consumers, far behind other channels such as phone (43%) and email (22%), finds a Parature survey of roughly 1,000 US adults. Even so, respondents aren’t shy about using social to interact with brands: 35% claim to have asked a customer service question on […]