Mobile and Web Marketing, Advertising and Tech Shmooze

B2B Research: Don’t Sleep on the Sales Rep

A recently-released study from SiriusDecisions made some waves in the B2B marketing world, as it challenged the notion (spurred in part by SiriusDecisions’ own research) that digital has disintermediated sales, with much of the buying process complete before contact with a vendor is made.

B2C and B2B Marketers Name Their Most Important Social Platforms

B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%), while for B2B marketers LinkedIn is on par with Facebook (88% each) as the most commonly used social platform, according to Social Media Examiner’s latest annual “Social Media Marketing Industry Report” [pdf]. But which platform is most important?

Consumers’ Spending Trends, by Category

Source: Gallup Notes: Consumers are spending more on necessities such as groceries (55% spending more), utilities (45%) and healthcare (43%), with these being the three categories in which the largest percentage of survey respondents have increased their spending compared to a year ago, according to Gallup. Meanwhile, the bottom categories in terms of increased spending […]

Fastest-Growing Consumer Electronics Products, by Household Adoption

Source: Consumer Electronics Association (CEA) Notes: Mobile devices represent the two fastest-growing consumer electronics (CE) products this year when measured by absolute percentage point growth (rather than relative increase), with tablet penetration up 9% points to 54% and smartphones up 8% points to 72%, according to the CEA. In fact, smartphones are now the third-most […]

Customer Satisfaction With Healthcare Services Falls to Lowest Level in Almost A Decade

Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with the healthcare and social assistance sector has fallen to a score of 75.1 on the ACSI’s 100-point scale, down from 80 (the threshold of excellence) just a couple of years ago and its lowest point since 2006 (75.1). Satisfaction with ambulatory care and […]

Digital Estimated to Influence Half of In-Store Retail Sales

Source: Deloitte [pdf] Notes: Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior, says Deloitte. Mobile’s influence, as expected, has been growing quickly, directly impacting 28% of in-store sales last year, accounting for about 57% of digital’s total impact.

Consumers: Pay-TV Valued, but Changes Wanted

Roughly two-thirds of US adults pay for the majority of the TV content that they watch in their home, according to results from an Irdeto survey [pdf] conducted by YouGov, and two-thirds of those mainly use a monthly subscription service via a cable or satellite provider. While pay-TV continues to enjoy wide penetration albeit gradual […]

Consumer Perception of Retailers’ Data Security Impacts Loyalty, W-O-M

Source: CFI Group [download page] Notes: Slightly fewer than one-third of consumers say they are “very confident” in retailers’ ability to keep their private information secure, although another 38% are “somewhat confident,” according to survey results from CFI Group. The analysis finds that those who are “very confident” in a retailer’s data security are significantly […]

1 in 6 TV Viewers Said to Share Content About Shows Online

Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing, according to a report [download page] from ShareThis. The study finds that this sharing also leads to TV tune-in, as users who click on shared content about TV series […]

Android Reportedly Passes iOS in Q1 Mobile Ad Revenues, Still Lags in Monetization

Source: Opera Notes: Last year in Q1 Android devices overtook iOS devices in mobile traffic on the Opera Mediaworks platform, and as of this past quarter they’ve now caught up in terms of mobile ad revenues (45.8% and 45.4%, respectively). But, iOS devices still lead in monetization: their share of mobile ad revenues is about […]

B2B Companies’ Twitter Activity and Engagement, by Day of the Week

Source: Brandwatch [download page] Notes: Based on an analysis of the top 200 B2B companies by annual income, Twitter accounts for almost 6 times more English-language company mentions than Facebook, finds Brandwatch in a recent report. Interestingly, B2B brands see more engagement with weekend than weekday tweets, with retweets per post roughly twice as high […]

Benefits of Card-Linked Marketing, According to Online Banking Users

Source: Cardlytics Notes: More than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing (e.g. special offers such as coupons or discounts, via email or text on mobile or online banking applications), details Cardlytics in a new survey. While it should be noted that Cardlytics […]

2015’s Most Reputable Companies

Source: Reputation Institute [download page] Notes: The BMW Group is this year’s most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company (#6, down from #1) and Google (steady at #2) in the process. Interestingly, LEGO Group (#5 globally) is the most reputable company […]

4 Trends in US Online Advertising Spending

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released their latest internet advertising revenue report [pdf] covering Q4 and full-year 2014. The results remain generally consistent with the past couple of years, with overall growth in the double-digits, driven by mobile. The following is a quick look at some of the major takeaways from […]

B2B Media Industry Revenues Grow by 3.3% in 2014

Source: SIIA / ABM Business Information Network Notes: B2B media and information industry revenues grew by 3.3% to $27.6 billion last year (unadjusted for inflation), with digital advertising providing the bulk of the almost $1 billion in year-over-year growth, per the ABM’s latest BIN Report. Events remain the largest revenue stream, at roughly 44% of […]