Mobile and Web Marketing, Advertising and Tech Shmooze

Affluent Millennials Say They’re Loyal to Their Financial Institutions

Affluent Millennials are open to non-financial brands, finds a report from LinkedIn [download page] conducted by Ipsos that looks specifically at affluents in the US. At the same time, once they become customers with a financial institution, they’re considerably more likely than their Gen X counterparts to claim loyalty to it.

Americans’ Alcohol Preferences, by Education and Income Level

Source: Gallup Notes: Self-reported alcoholic consumption is far higher among Americans from high-income households ($75k+) than lower-income households (

B2B Marketers’ Most Exciting Future Opportunity? Customer Experience

Content marketing may be B2B marketers’ greatest current opportunity, but its appeal looks set to recede in the years to come in favor of other exciting opportunities, according to a new report [download page] from Econsultancy and Adobe. Instead, it will be customer experience (CX) emerging as the single most exciting opportunity for most B2B […]

Back to School Stats 2015

Families with children in grades K-12 will spend an average of $630 this back-to-school (BTS) season on apparel, supplies and electronics, down about 6% from last year and the lowest average since 2011, finds the NRF Total BTS spending is expected to be slightly less than $25 billion, representing a decline of roughly 6% from […]

2015 B2B Digital Marketing Insights Report

The B2B marketing environment is rapidly changing, bringing with it new opportunities and challenges as marketers are increasingly pressured to prove their value. To help B2B marketers navigate the host of tools, channels and approaches, MarketingCharts has produced the 2015 B2B Digital Marketing Insights Report, which provides a wealth of data and insights based on […]

Consumer Perceptions of Branded Content: Trusted Channels and Leading Influencers

Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from an Acquity Group survey [download page]. Even so, social does have its place, as Facebook beats all other channels in brand content trust, […]

B2B Marketers Struggle to Generate Insights from Social Data

A majority (53%) of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization, according to a recently-released report [download page] from Regalix. In fact, this is the second-leading social media challenge faced by B2B marketers, behind only the ever-present questions […]

Consumers’ Use of Social Media for Customer Service

Source: Parature [download page] Notes: One-third of US adults (18+) report having ever used social media to ask a customer service question, and 83% say they received an answer the last time they did so, according to results from a Parature survey. That’s a more encouraging result than seen in several other studies that have shown social response […]

Direct Mail A Top Purchase Influencer For Baby Boomers

Various recent reports have urged marketers to place more focus on Baby Boomers, who are sometimes neglected in favor of the Millennial generation. For example, a recent Forrester Research report noted that “older shoppers are… the most promising demographic.” Boomers are projected, after all, to soon account for 70% of disposable income. So how best to […]

Brands’ Influencer Engagement Use Cases

Source: Augure [download page] Notes: Brands are most likely to work with influencers to promote their content (67%), though product launches and content creation (59% each) are also popular use cases, with the latter most common among communications professionals, per a recent study from Augure. The survey reveals that events (70%) and guest posts (69%) […]

45% of 18-24-Year-Olds in the US are Part of a Minority Group

Asian-Americans were the fastest-growing minority group in the US last year for the third consecutive year, reports the Census Bureau in newly-released estimates. Indeed, Asian-Americans’ population growth rate increased from the prior year, up 3.2% to 20.3 million as of July 1, 2014. The Hispanic population grew by a relatively smaller 2.1% (equal to the […]

Are Young People Watching Less TV? (Updated – Q1 2015 Data)

The latest quarterly TV viewing figures are in, and with another quarter’s worth of data to examine, it’s possible to see some real trends continuing to emerge in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and the decline appears to be accelerating. Indeed, as the data […]

Are Young People Watching Less TV? (Updated – Q1 2015 Data)

The latest quarterly TV viewing figures are in, and with another quarter’s worth of data to examine, it’s possible to see some real trends continuing to emerge in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and the decline appears to be accelerating. Indeed, as the data […]

Are Young People Watching Less TV? (Updated – Q1 2015 Data)

The latest quarterly TV viewing figures are in, and with another quarter’s worth of data to examine, it’s possible to see some real trends continuing to emerge in Americans’ TV viewing habits. The short of it? Yes, youth as a whole are watching less TV – and the decline appears to be accelerating. Indeed, as the data […]

2015’s Most Patriotic Brands, in the Eyes of Consumers

Source: Brand Keys [pdf] Notes: Jeep is the most patriotic brand in the US for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest analysis, which is based on a survey of 5,427 consumers aged 16-65. Among the top 50 brands, Jack Daniels had the biggest […]