Mobile and Web Marketing, Advertising and Tech Shmooze

Category : Online Marketing Stategies

Just released our latest addition to the family of websites from EnContext Media.

They include:

www.forcoolfashion.com
www.forhealthmatters.com
www.forhomesandgardens.com
www.giftsandspecialoccasions.com
www.forlaptopsandmobile.com

Looking for feed-backs, ideas on how to improve, articles suggestions, etc.

I recently came across a very interesting post entitled “3 questions every marketer should ask when starting an AdWords campaign” and realizes that often the questions that marketer asked themselves are so complex that they loose perspective on what is elementary.  In this article the author speaks about the three fundamentals of running an Adwords campaign:

1) What phase of the sales funnel are our targeted customers in?

2) How are customers searching for us?

3) What keywords are our competitors using?

While all these are indeed excellent questions to ask oneself, I wonder how many people really understand what it means to spend $5 or $10.00 a click on Google.  With the best case scenario as far as conversion rates, this means that the acquisition cost will run at $100 or more… A staggering number when we are operating in an environment where comparative shopping is so easy and simple to do.

And while all these articles about Google Adwords are great and cover such an extensive ground, do they really help most campaigns? Probably yes but the fundamental question remain for most advertisers. Can we afford this?

An interesting dilemma..

Here is the link to the article:  http://sherpablog.marketingsherpa.com/online-advertising/3-questions-start-adwords-campaign/

 

Jean M. Touboul

encontextmedia.com

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Digital advertising agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video, according to a survey conducted by Rocket Fuel among 149 digital agency professionals, the majority of whom directly authorize media spend. 8 in 10 respondents plan to spend more on online video this [...]
Jean Touboul EnContext Media LLC

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Best Practices for Cloud Video Workflows – A Streaming Media East panel helped attendees understand the different workflow solutions and make the best choice.
By Troy Dreier
This article was posted on November 8, 2012 http://www.streamingmediaglobal.com

Today’s video workflows are moving to the cloud, but there’s no one-size-fits-all solutions that works best for all companies. Cloud video workflows vary widely in both cost and features. At a Streaming Media East panel discussion on cloud video workflows, three experts helped attendees understand the different solutions available and choose the right one for their needs.

The panelists also gave out plenty of practical advice on related topics such as attracting an audience to online video.

“You see shows like ‘L.A. Ink’ and ‘Ice Road Truckers,’ and you think that that’s just the show because you don’t really think about it,” offered Finbar O’Hanlon, founder of Linius. “And it’s not wild footage. You don’t just shoot a truck going down an ice road. That’s not a show formatted for TV, so there is a difference between just shooting something and sticking it online and hoping people are going to watch it, and making something that’s actually a compelling viewing experience. If you’re going to put things online and you want brand exposure and you want it to be sticky content, you’ve got to make it sticky content as a content producer.”

Also, when creating video for online viewing, think about how the viewer will watch it.

“One of the things that I’ve learnt with some people, it’s like [fellow panelist] Susan: Here is all this stuff, and the expectation is lots of people are going to look at it and they don’t,” said O’Hanlon. “Secondarily, people put text on video and then try to put it on handsets. It’s all compressed and you can’t see anything. It’s thinking about the actual viewing display device before you actually start putting anything. There’s no point in putting subtitles on a cell phone: no one can see it.

To get best practices on online video and cloud workflows, watch the full video below.

Watch the video – click here

Best Practices for Video Workflow in the Cloud

A number of vendors offer cloud-based video publishing platforms, but the features and functionality-not to mention cost-vary widely. Some vendors focus their solutions on content management and monetization, while others are geared toward enabling syndication and interactive advertising campaigns. This session lays the groundwork for content owners to better understand which type of cloud- based publishing platform is best, what benefits the cloud provides to their business, and ways to streamline their video workflow.

Moderator: Troy Dreier, Senior Associate Editor, StreamingMedia.com and OnlineVideo.net
Speaker: Susan Kaup, Content & Community Producer, MIT Enterprise Forum
Speaker: Finbar O’Hanlon, Founder, Linius
Speaker: Michael Dunn, CTO, Hearst Interactive Media

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This post was first posted on Tech Crunch and can be reviewed at Tec Crunch

Author for this article is Rip Empson. Eric is a writer and rabble-rouser at TechCrunch. He covers startups, music, social, mobile, health, and education. You can reach him at rip[at]techcrunch[dot]com Disclosure: I own shares in a technology-focused ETF, an index fund that includes Apple, Microsoft, Intel, Oracle, Google, AT&T and Verizon, but I do not hold any individual investments in these or any other tech companies.

Khan Academy Brings Its 3,500+ Educational Videos To The iPhone

Whether or not one believes Khan Academy is helping to reinvent education, it’s hard to dispute the fact that Khan (and now his team) are an educational video-producing machine, or that the platform continues to diversify. In part, that started with the release of its iPad app in March. This week, Khan Academy brought its 3,600 videos to the iPhone.

This means that the company’s learning library is now accessible on the web, tablets and the iPhone and will likely be showing up on Android in the not so distant future. It may not seem particularly shocking given the exploding popularity of mobile, but it does seem notable when put in context.

Sal Khan started out creating tutorials on Yahoo’s Doodle Pad to help his cousin do her math homework. When other family members began asking for help, he posted them on YouTube. Fast forward to the present and Khan has gone on to create some 3,600 videos, which collectively have been viewed over 210 million times. Along the way, his instructional library became Khan Academy and gained support from the Doerrs, Bill Gates and many others, and Khan himself became the “teacher of the world” and the “Messiah of Math.”

The platform has done wonders for the dialogue around learning, and it’s true that its founder is doing his part to re-imagine what modern education should be. Of course, it’s also true that the media hype partially obscured some legitimate questions about the quality of Khan’s teaching, his pedagogy and whether or not video lectures really add up to Education 2.0.

Nonetheless, the online learning academy continues to press on. As part of the latest update to its iPad app, the company added support for the iPhone, which now allows users to access its library of videos on the go. Unlike Khan’s iPad and web apps, the new app doesn’t include the ability to download the videos so that they can be watched offline, subtitles, or track your progress through the academy and unlock achievements. Instead, the app simply allows you to watch videos.

This might make the app seem undercooked — and in a way it is — but it could actually be a smart move given the limited form factor. Stuffing the entire Khan Academy experience onto the iPhone’s screen likely would diminish the experience of its visualization tools, interactive transcriptions and some of its better gamification and progress-tracking features.

Nonetheless, by opening up the Khan experience to iPhone users, they can now access Khan’s instructional videos on the go, while on the bus or during long car rides — all of which is huge for students and fans of the educational platform.

It exposes a huge swath of potential learners to Khan’s 3,600 videos, which range from math and chemistry to physics and biology. While it may be old news to some, as Khan first leaked images of its new iPhone app over a week ago, it’s still a worthwhile addition to the lexicon

New SEO Blog

I just launched my new SEO blog, http://www.smart-seo.comwith links to a new SEO solution for small businesses. Check it out

I heard and read a memo from an employee of Google explaining how G+ is a failure because Google does not get platform. This is the probably the most ridiculous statement I’ve seen yet (and it originated from a Google employee no less – Astounding)

Google+ is nothing more than a copy-cat of Facebook with a couple of things added but nothing significant to distinguish it (as a matter of fact it has a lot less when it comes to game and fun space).  It is obvious that Google is trying to catch up and this is not the kind of game they are very good at playing. Google seems to have forgotten the golden rule of their own success. Find out what your “customer” wants and deliver it better and faster than anyone else. Why is Google+ not linked to their magnificent search, combining Facebook and Yelp into one for instance or taking it to a much higher level of association using search/interest/communities…  Google dominates searches on the Web, yet you would not have guessed it if you looked at G+. It looks to me like a poor attempt to chip away at Facebook’s success, and not even in a very convincing one for that matter.

Google has built some of the most impressive apps and interfaces that I’ve seen in the business. Adwords for example has become a standard, and is copied by pretty much anyone who wants to launch an ad platform (yes platform). Analytics could certainly be more user friendly but, by god, it delivers what most would want to see in a manner that is more than acceptable and the number of users is proof enough.

Google would certainly “gets platform” if it was focused on its core business/competency and had a purpose within these parameters and not simply try to imitate. G+ does not.

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Online Marketing and Advertising News: Jean Touboul Blog

http://jtouboul.com/blog/

Interesting event that explores all the basics of social networking.

Social Media, Social Business, Social CRM Brochure

As a marketing professional are you increasingly challenged by social technology and its impact on your organization? Just as you’re comfortable with social media marketing…are you now confronted with “Social CRM?” Even after you’ve put in the effort to understand Facebook, Twitter and blogging, are you struggling to measure the impact of your work, to show a true ROI, to make sense of the social conversations, and to get the rest of your organization aligned with your social media programs? You’re not alone. Social media—the way many customers now expect to be able to interact with the firms behind the brands they love—has fundamentally changed the relationships between businesses and customers. And as a marketer you are now caught in the middle of the power shift that is rolling through a marketplace near you.

Social Media, Social Business and Social CRM takes you beyond the basics, beyond a starting marketing presence on the social web. This two-day workshop is about “what’s next”, about what to do with the conversations and relationships and suggestions…and the complaints, too…that are now pouring in through the listening tools you’ve installed. If your organization is looking at you and saying “fix it!” this workshop will give you the tools and skills you need to not only respond but to bring key additional stakeholders—operations, legal, customer support and HR–into the game to help you leverage the power of the social web.

Learning Objectives

· Social Media Marketing: Learn how—and why—to develop a cross-functional, multi-disciplinary approach to building your social media program. Master the best practices in measurement, strategy, and design to create an efficient, business-based social media implementation that drives measurable results;

· Social CRM: Understand the powerful connection between social media, marketing, and the operational units within your business, and learn to use social processes to build brand advocates.

· Social Business: Create a working strategy and roadmap for your company-wide effort around social media, one that provides you with performance assessment and program enhancements that pay benefits long after your initial turn-on date by connecting your business, your employees and your market.

Who Should Attend?

Anyone responsible for social media marketing who has already started down the path and put the basics—Facebook, Twitter, a company blog and a support site—in place: This workshop is for those interested in the design and implementation of a social technology program as well as key executives serving alongside. This program is ideal for teams representing a single organization: For example, a marketing director, an operations manager and an HR supervisor or legal officer at or near the executive levels should all attend together.

Where it is Happening:

Courtyard San Francisco Downtown
299 Second Street, San Francisco , CA 94105
11/15/2011 8:00 AM – 11/16/2011 5:00 PM

Register by 10/18/2011 12:00 AM for early registration fee

Register Now – Click Here

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Steve Jobs – A Lesson in Living

Here is something to remember Steve Jobs by:

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Steve Jobs

I know that Bill Gate is a computer/software giant and a great businessman but never thought that Bill Gates would be such an elegant speaker/writer. His quote on the passing of Steve Jobs sums it all so brilliantly: “The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely.”
— Bill Gates

After a few months of hiatus thinking of the format and approach on how to best organize my time I decided to combine my blog and Newsletter into one, and use WordPress web environment as the platform to do that.  However, in order to circumvent the limitations of WordPress.com, I am using the WodPress’ web management platform available from WordPress.org that I am hosting on my own server.  As a result, these will be available via www.jtouboul.com/blog/

So, without due, some updates on what is going on with my ventures and highlight on my October newsletter that is available here.

News and Updates

A bit of exciting news as a result of the new Google Panda algorithm (which by the way was updated a couple days ago with version 2.5). Some of the web properties that I managed have directly benefited from Panda thanks to my strict adherence to playing the game in a fair and smart way.

Here are a couple of examples: Buy-California-Wine.com is now listed on the first page of Google under the key-term “buy california wine” with  over 55 million results competing for the same keyword.  A very exciting change. Click here to visit the site!

In the same manner, the property EveryDayNetbargains.com is now listed in one of the top 5 positions on Google when a search using the term “every day bargain” with 166 million results competing for the same keyword.  Click here to visit the site!

Needless to sat that I love the new Panda algorithm and I’d be happy to share some of my knowledge and experience with Panda with you.

Of course, I also intend to continue studying updates and new release to insure that the properties that I manage sty on top of the Google searches.

My October Newsletter: click here to read the Newsletter

From Marketing Profs, an article by Sandra Rand about Three New Ways to Market Your Small BusinessClick here to read the article!

From ZDNet, an article by Rich Harris on Google+, Google+: Source code reveals unannounced features?.. Click here to read the article!

From iMedia an article written by Scott Meldrum: How the “new Facebook” impacts news feed optimization. Click here to read the article.

An article by Chris Crum about a new webmaster tool from Google : Google Launches Important New Tools for Webmasters. lick here to read the article.