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Category : Streaming video

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Digital advertising agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video, according to a survey conducted by Rocket Fuel among 149 digital agency professionals, the majority of whom directly authorize media spend. 8 in 10 respondents plan to spend more on online video this [...]
Jean Touboul EnContext Media LLC

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Article by By ? July 8, 2013 ?

Does you company have a videoconferencing area, one made for executives so they can have a little facetime with remote offices? If so, you already have a web broadcasting studio ready to go.

Videoconferencing studios and online video studios use the same equipment, so companies that have made an investment in videoconferencing are ready to go with online video. At the recent Streaming Medea East conference in New York City, Accenture’s video service delivery lead George Levar explained how Accenture built a videoconference area several years back to save on travel costs for senior management.


“That was very much a travel-avoidance cost-driven decision. What we’ve done since then is to look at this as integration with webcasts as a way to increase the value you get from your videoconference and telepresence investment without having to do too much additional investment,” Levar explained. “Your videoconference and telepresence is some cost of bandwidth you have and the network to make all that connect is already there. So, if you can integrate it well into your streaming, you then transform these videoconference end-points from a point-to-point device into a global broadcasting device.”

While the studio might seem simple by online video standards, it does the job of letting senior executives communicate what they need to say.

“We have moved through that over the course of about the last three years. We now have a broadcast center in Chicago. It is essentially a television-quality broadcast facility built specific for taking videoconference endpoints and generating broadcast webcasts that have graphics and lower-thirds and scroll-ins,” Levar said. “What we see is that, yes, people like the quick-and-dirty webcasts, and if an executive gets his message out, then that’s fine.”

In large companies, the only way that senior executives can communicate to the full employee base is with some kind of online video solution. For more on creating a unified communications solution, watch the full video below.

Best Practices for Cloud Video Workflows – A Streaming Media East panel helped attendees understand the different workflow solutions and make the best choice.
By Troy Dreier
This article was posted on November 8, 2012

Today’s video workflows are moving to the cloud, but there’s no one-size-fits-all solutions that works best for all companies. Cloud video workflows vary widely in both cost and features. At a Streaming Media East panel discussion on cloud video workflows, three experts helped attendees understand the different solutions available and choose the right one for their needs.

The panelists also gave out plenty of practical advice on related topics such as attracting an audience to online video.

“You see shows like ‘L.A. Ink’ and ‘Ice Road Truckers,’ and you think that that’s just the show because you don’t really think about it,” offered Finbar O’Hanlon, founder of Linius. “And it’s not wild footage. You don’t just shoot a truck going down an ice road. That’s not a show formatted for TV, so there is a difference between just shooting something and sticking it online and hoping people are going to watch it, and making something that’s actually a compelling viewing experience. If you’re going to put things online and you want brand exposure and you want it to be sticky content, you’ve got to make it sticky content as a content producer.”

Also, when creating video for online viewing, think about how the viewer will watch it.

“One of the things that I’ve learnt with some people, it’s like [fellow panelist] Susan: Here is all this stuff, and the expectation is lots of people are going to look at it and they don’t,” said O’Hanlon. “Secondarily, people put text on video and then try to put it on handsets. It’s all compressed and you can’t see anything. It’s thinking about the actual viewing display device before you actually start putting anything. There’s no point in putting subtitles on a cell phone: no one can see it.

To get best practices on online video and cloud workflows, watch the full video below.

Watch the video – click here

Best Practices for Video Workflow in the Cloud

A number of vendors offer cloud-based video publishing platforms, but the features and functionality-not to mention cost-vary widely. Some vendors focus their solutions on content management and monetization, while others are geared toward enabling syndication and interactive advertising campaigns. This session lays the groundwork for content owners to better understand which type of cloud- based publishing platform is best, what benefits the cloud provides to their business, and ways to streamline their video workflow.

Moderator: Troy Dreier, Senior Associate Editor, and
Speaker: Susan Kaup, Content & Community Producer, MIT Enterprise Forum
Speaker: Finbar O’Hanlon, Founder, Linius
Speaker: Michael Dunn, CTO, Hearst Interactive Media

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