Any good marketing plan starts with a solid strategy, and this is precisely what I offer to my clients. My initial FREE consultation and web site review allows me to assess potential clients' needs while insuring that no expenses are incurred unnecessarily. Furthermore my review is designed to help better define potential clients' goals and provides ideas on a marketing strategy and services that are uniquely designed for these clients. And all this comes with no obligations.
For example, tapping into the mighty power of Google search has become a "must" for any marketer that wants their products or services seen on the Net. As a result, pricing on Google Adwords has increased tremendously and finding the right balance between keywords bids and revenues is a very tricky and demanding task. To address these issues, I have developed a strategy to maximize conversions and ROI for my clients while reducing the cost of keywords bidding. My experience working with high volumes of traffic using complex analytics as well as solutions such as Atlas that helps micro-manage top keywords, makes me an SEM expert.
In the same token, other alternative exists that give advertisers better control in managing their budget. For example, Affiliate Marketing or most cost per action (CPA) campaigns offer one of the best ways to acquire customers and to sell a product or services on the Internet. Indeed, when it comes to cost control, nothing compares to affiliate marketing or CPA Networks as one of the most cost effective ways to acquire customers and market a product or services, (on par with e-mail). After all, most businesses would be too happy to pay a pre-determined finder's fee to someone who brings a paying customer to our door. Additionally, when this customer returns, it often returns directly to your site (and no commission needs to be paid). As a result, Affiliate Marketing is not something to consider but, rather, a must-have for any online business.
However, regardless of the type of campaign(s) my clients may want to run, the first few steps I guide them through is how to determine the best approach for their product or services. For example, will search engine marketing works well or is a targeted e-mail campaign more appropriate for them? Or again, would the right combination of SEM and affiliate marketing be best? My goal is to help my clients define what works best for them using the extensive expertise that I have and my successes in online marketing. Contact Me